B³ Consulting
Services/MarTech Services

Practice 01

MarTech Services

We implement, optimize, and operate the marketing technology platforms that power modern revenue engines — from enterprise automation suites to best-in-class email marketing tools.

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Platforms We Work With

Enterprise Marketing Automation

HubSpot Marketing Hub

Enterprise

An all-in-one inbound marketing platform combining email, CRM, landing pages, and analytics. We implement and optimize HubSpot to align your marketing and sales teams around a single source of truth.

Salesforce Marketing Cloud

Enterprise

The leading platform for enterprise customer journeys across email, mobile, social, and advertising. We implement Marketing Cloud — including Journey Builder, Email Studio, and Data Cloud — to unify your customer data and personalize at scale.

Adobe Marketo Engage

Enterprise

The gold standard for B2B marketing automation. We implement and optimize Marketo for demand generation, lead nurturing, account-based marketing, and revenue attribution — helping enterprise teams get maximum value from the platform.

Oracle Eloqua

Enterprise

Oracle's enterprise-grade marketing automation platform built for complex, multi-touch B2B campaigns. We configure Eloqua for advanced segmentation, campaign orchestration, and deep CRM integration across large organizations.

Platforms We Work With

Email Marketing Platforms

Mailchimp

Mid-Market

The most widely used email marketing platform for growing businesses. We configure Mailchimp for automated campaigns, audience segmentation, A/B testing, and integration with your CRM and e-commerce stack.

Campaign Monitor

Mid-Market

A powerful email marketing platform known for its elegant design tools and reliable deliverability. We implement Campaign Monitor for transactional emails, drip campaigns, and subscriber lifecycle management.

How We Help

Our MarTech Service Offerings

Whether you need a full platform implementation or ongoing campaign support, we tailor our engagement to your specific needs and maturity level.

Implementation

End-to-end platform deployment — from initial configuration and data migration to system integration and user training. We get your MarTech stack live, connected, and performing from day one.

  • Platform setup and configuration
  • CRM and data source integration
  • Template and asset migration
  • User onboarding and training
  • Go-live support and QA

Lead Management

Design and implement the lead lifecycle processes that turn anonymous visitors into qualified pipeline. We build the scoring models, routing rules, and nurture tracks that keep your funnel moving.

  • Lead scoring model design
  • Lead routing and assignment rules
  • Nurture track architecture
  • MQL/SQL definition and handoff
  • Database hygiene and enrichment

Omni Channel & Data Driven

Hands-on campaign execution and optimization across your MarTech stack. From email builds and landing pages to multi-channel orchestration, we handle the operational work so your team can focus on strategy.

  • Email campaign build and deployment
  • Landing page and form creation
  • A/B testing and optimization
  • Campaign performance reporting
  • Multi-channel campaign orchestration

Consulting & Strategy

Strategic guidance on platform selection, stack architecture, and MarTech roadmap planning. We help you make the right technology decisions and build a foundation that scales with your business.

  • MarTech stack audit and assessment
  • Platform selection and evaluation
  • Integration architecture design
  • MarTech roadmap development
  • Ongoing advisory and optimization

Ready to build your MarTech foundation?

Whether you're starting fresh or optimizing an existing stack, we'll design the right solution for your business. Let's talk.

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