About Us
Strategic. Technical.
Results-Driven.
B3 Consulting is a MarTech and AI advisory firm built to help mid-market and enterprise businesses grow confidently. We combine strategic thinking, creative execution, and technical expertise to turn complexity into clarity and strategy into results.
Our Purpose
Your Growth, Expertly Engineered
We exist to help B2B businesses thrive in a world where buyers are in control, growth is complex, and clarity is more valuable than ever. We combine strategic thinking, creative execution, and technical expertise to empower our clients — aligning marketing, sales, and technology to the way their buyers actually behave.
Our purpose is simple: empower B2B brands with the strategic, creative, and technical expertise to accelerate their growth.
Our Focus Areas
- MarTech Strategy & Implementation
- AI Advisory & Development
- Go-to-Market Strategy
- Campaign & ABM Services
- Revenue Operations
- Data Architecture & Governance
Leadership
Meet Our Founder
Paul Sharma
Founder & Principal Consultant
Paul Sharma is a seasoned MarTech and AI strategist based in the Atlanta Metropolitan Area with deep expertise in marketing automation, CRM platforms, and enterprise AI implementation. With a career spanning advisory roles with big-five enterprise clients from Automotive, Financial Services, Insurance, Medical, Pharmaceutical, Hospitality, IT Hardware, SaaS, Manufacturing, Data Service, Transport & Logistics, Paul brings a rare combination of technical depth and commercial acumen to every engagement.
Paul founded B3 Consulting with a clear mission: to help mid-market and enterprise businesses cut through the complexity of modern marketing technology and AI — and turn it into measurable business growth. He is recognized for his expertise in Oracle Eloqua, Salesforce, and enterprise marketing automation, as well as his forward-thinking perspective on how AI is reshaping the B2B marketing landscape.
Paul is an active voice in the MarTech and AI community, sharing insights on data quality, AI governance, and the intersection of technology and marketing strategy.
Connect on LinkedInOur Difference
What Makes B3 Different
Seamless Execution, Delivery and Support
A team of specialists who are experts at what they do. No outsourced work to freelancers or third parties — all work is completed under one roof for the best possible experience and outcomes.
Real Partnerships
We challenge assumptions, bring new ideas, and act as an extension of your team, always with your goals in mind. We are invested in your success as much as you are.
Strategy-First Execution
We combine strategic thinking with technical depth. Every engagement starts with understanding your business goals, then building the right solution to achieve them.
AI and MarTech Expertise
We specialize at the intersection of AI and marketing technology — helping mid-market and enterprise businesses unlock the full value of their platforms and data.
Our Values
What We Believe In
We Do Our Best Work Together
We do our best work when we break down silos and tap into our collective strengths. That means leaving egos at the door and collaborating with openness, trust, and respect. We share knowledge freely, give credit where it is due, take accountability, and are always willing to step in to support each other.
We Are Brave
We do not avoid difficult conversations, complex problems, or uncomfortable truths. Being brave means we face these challenges early, openly, directly, and with courage. We take ownership, communicate honestly, and see challenges as opportunities to learn, grow, and show what we are made of.
We Embrace the Unknown
In a world of constant change, curiosity is our compass. We are energized by uncertainty, not held back by it. We explore new technologies, evolving market trends, and deeply understand our clients needs. We stay open, adaptable, and experimental, always learning from what works and what does not.
We Think Commercially
To deliver real value, we must always be mindful of the commercial impact of our decisions on our clients businesses and our own. This means using every budget wisely to deliver the best possible results, leaning into automation, capitalizing on AI advancements, and making smart choices that drive meaningful outcomes.
We Challenge with Purpose
We are not afraid to question assumptions or challenge one another when we believe a direction does not align with an objective. We do this not to obstruct, but to drive value — because honest dialogue, diverse perspectives, and mutual trust lead to smarter thinking and stronger outcomes.
Where We Work
Operating Globally
With a base in the Atlanta Metropolitan Area and a global client footprint, we are perfectly positioned to support businesses across North America and beyond — offering the right balance of accessibility, responsiveness, and global perspective.
Headquarters
Atlanta, Georgia, USA
Serving clients across North America and globally
Global-First
Global Delivery Model
Flexible engagement model to match your timezone and needs
Ready to work with a team that is invested in your growth?
Let us show you what strategic MarTech and AI advisory looks like in practice.
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