Resources
The B³ Podcast
Conversations with marketing and technology leaders on what is actually working in MarTech, AI, GTM, and revenue operations. No fluff. No vendor pitches. Just honest, practitioner-level insight.
Latest Episodes
The State of AI in Enterprise Marketing: What's Real and What's Hype
Paul Sharma, Founder — B³ Consulting
We cut through the noise around AI in marketing. Paul breaks down which AI use cases are delivering real ROI today, which are still science projects, and how enterprise marketing leaders should be thinking about their AI investment roadmap for the next 18 months.
From Data Chaos to Revenue Intelligence: Building a Unified Marketing Data Layer
Sarah Chen, VP Data Strategy — Meridian Analytics
Most enterprise marketing teams are drowning in data but starving for insight. Sarah walks through the architecture decisions, tooling choices, and organizational changes required to build a marketing data layer that actually powers decision-making.
ABM That Actually Works: Moving from Pilot to Program
Marcus Webb, Head of ABM — Apex Cloud
Marcus shares how Apex Cloud scaled their ABM program from a 50-account pilot to a full-scale motion covering 800 target accounts — including the tech stack, the team structure, and the measurement framework that made it work.
Rethinking the CMO Role in the Age of AI
Dr. Priya Nair, CMO — Vantage Systems
The CMO role is being redefined by AI — not eliminated, but fundamentally changed. Dr. Nair discusses how she has restructured her team, what skills she is hiring for, and how she is thinking about the balance between human creativity and machine efficiency.
GTM Alignment: Why Marketing and Sales Still Can't Get Along (And How to Fix It)
James Okafor, CRO — Bridgepoint SaaS
James has led revenue teams at four different companies and has seen the marketing-sales misalignment problem from every angle. He shares the specific process changes, technology choices, and cultural shifts that finally made GTM alignment stick.
Marketo vs. Marketing Cloud: A Practitioner's Honest Take
Leila Rashidi, Director of Marketing Ops — Fortis Health
Leila has implemented both Marketo and Salesforce Marketing Cloud at enterprise scale. She gives an unfiltered comparison — covering implementation complexity, total cost of ownership, AI capabilities, and the organizational factors that should drive your platform decision.
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