Privacy Policy

B³ Consulting ("Company," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit b3maconsulting.com (the "Site") or engage our services. Please read this policy carefully. If you disagree with its terms, please discontinue use of the Site.

1. Information We Collect

We may collect the following categories of information:

a) Information You Provide Directly

• Name, email address, phone number, and company name submitted via contact forms, AI audit requests, or email signup.
• Messages, inquiries, or other content you send to us.
• Information provided during a consulting engagement or discovery call.

b) Information Collected Automatically

• IP address, browser type, operating system, and device information.
• Pages visited, time spent on pages, referring URLs, and click-through data.
• Cookies and similar tracking technologies (see Section 6).

c) Analytics Data

We use Google Analytics (GA4) to collect aggregated, anonymized data about how visitors interact with our Site. This data helps us improve content and user experience.

2. How We Use Your Information

We use the information we collect to:

• Respond to your inquiries, requests, and form submissions.
• Deliver and improve our consulting services.
• Send you relevant marketing communications, newsletters, or updates (with your consent).
• Analyze Site usage and optimize performance.
• Comply with legal obligations and enforce our Terms & Conditions.
• Protect the security and integrity of our Site and services.

3. How We Share Your Information

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:

• Service Providers: Trusted third-party vendors who assist us in operating our Site or delivering services (e.g., email platforms, analytics tools), subject to confidentiality obligations.
• Legal Requirements: When required by law, court order, or governmental authority.
• Business Transfers: In connection with a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
• With Your Consent: For any other purpose with your explicit consent.

4. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. When data is no longer needed, we securely delete or anonymize it.

5. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

6. Cookies & Tracking Technologies

Our Site uses cookies — small text files stored on your device — to enhance your browsing experience, analyze traffic, and remember your preferences. We use:

• Essential Cookies: Required for the Site to function properly.
• Analytics Cookies: Google Analytics (GA4) to understand how visitors use our Site.
• Preference Cookies: To remember your settings and choices.

You can control or disable cookies through your browser settings. Note that disabling certain cookies may affect Site functionality. By continuing to use our Site, you consent to our use of cookies as described here.

7. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

• Access: Request a copy of the personal data we hold about you.
• Correction: Request correction of inaccurate or incomplete data.
• Deletion: Request deletion of your personal data ("right to be forgotten").
• Opt-Out: Unsubscribe from marketing communications at any time via the unsubscribe link in our emails.
• Data Portability: Request your data in a structured, machine-readable format.
• Objection: Object to the processing of your data for certain purposes.

To exercise any of these rights, please contact us at [email protected]. We will respond within 30 days.

8. Children's Privacy

Our Site and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us immediately and we will take steps to delete it.

9. Third-Party Links

Our Site may contain links to third-party websites, including LinkedIn, YouTube, and other platforms. This Privacy Policy does not apply to those sites. We encourage you to review the privacy policies of any third-party sites you visit.

10. International Data Transfers

B³ Consulting is based in the United States. If you are accessing our Site from outside the US, please be aware that your information may be transferred to, stored, and processed in the United States. By using our Site, you consent to this transfer.

11. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to delete your personal information, and the right to opt out of the sale of personal information. We do not sell personal information. To exercise your CCPA rights, contact us at the email below.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with a revised "Last Updated" date. We encourage you to review this policy periodically. Your continued use of the Site after changes are posted constitutes your acceptance of the updated policy.

13. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy, please reach out: